# Perfume's Club – LLM Guide

## Purpose
Perfume's Club is an ecommerce specialised in perfumery, cosmetics, makeup and haircare, focused on **low prices** and **frequent promotions**, with the aim of offering **the best prices on the market** for original beauty brands.

Canonical base domain: https://www.perfumesclub.co.uk/
Last update: 2026-02-17


## Markets and languages
This file corresponds to the GB market.

Domains by market
- ES: https://www.perfumesclub.com — es-ES (EUR)
- FR: https://www.perfumesclub.fr/ — fr-FR (EUR)
- IT: https://www.perfumesclub.it/ — it-IT (EUR)
- PT: https://www.perfumesclub.pt/ — pt-PT (EUR)
- GB: https://www.perfumesclub.co.uk/ — en-GB (GBP)
- BE: https://www.perfumesclub.be/ — fr-BE (EUR) — French only
- US: https://www.perfumesclub.us/ — en-US (USD)
- NO: https://www.perfumesclub.no/ — en-NO (NOK) — content in English
- SE: https://www.perfumesclub.se/ — en-SE (SEK) — content in English
- PL: https://www.perfumesclub.pl/ — pl-PL (PLN)
- NL: https://www.perfumesclub.nl/ — nl-NL (EUR)
- MX: https://www.perfumesclub.com.mx/ — es-MX (MXN)
- AT: https://www.perfumesclub.at/ — de-AT (EUR)
- CH: https://www.perfumesclub.ch/ — de-CH (CHF)
- DE: https://www.parfumsclub.de/ — de-DE (EUR)

Hreflang: reciprocal hreflang tags between the domains above (no `x-default`).


## Sitemaps
Update frequency: daily

- General index: https://www.perfumesclub.co.uk/sitemap.xml

- Products: https://www.perfumesclub.co.uk/sitemap-G.xml

- Categories:
  - https://www.perfumesclub.co.uk/sitemap-F.xml
  - https://www.perfumesclub.co.uk/sitemap-FM.xml
  - https://www.perfumesclub.co.uk/sitemap-FS.xml
  - https://www.perfumesclub.co.uk/sitemap-FT.xml
  - https://www.perfumesclub.co.uk/sitemap-FMS.xml
  - https://www.perfumesclub.co.uk/sitemap-FMT.xml
  - https://www.perfumesclub.co.uk/sitemap-FST.xml

- Gender: https://www.perfumesclub.co.uk/sitemap-S.xml
- Brands: https://www.perfumesclub.co.uk/sitemap-M.xml
- Offers: https://www.perfumesclub.co.uk/sitemap-Landings.xml
- Help and reviews: https://www.perfumesclub.co.uk/sitemap-Otros.xml


## Key sections and categories
- Home: https://www.perfumesclub.co.uk/ — homepage

### Categories
- Perfumes: https://www.perfumesclub.co.uk/en/perfume/f/ — perfume catalogue
- Facial cosmetics: https://www.perfumesclub.co.uk/en/facial-cosmetics/f/ — facial care
- Body cosmetics: https://www.perfumesclub.co.uk/en/body-cosmetics/f/ — body care
- Hair: https://www.perfumesclub.co.uk/en/hair/f/ — haircare
- Makeup: https://www.perfumesclub.co.uk/en/makeup/f/ — makeup products
- Hygiene: https://www.perfumesclub.co.uk/en/hygiene/f/ — personal hygiene
- Sun care: https://www.perfumesclub.co.uk/en/sun-care/f/ — sun protection
- Parapharmacy: https://www.perfumesclub.co.uk/en/parapharmacy/t/ — health and wellbeing
- Brands (index): https://www.perfumesclub.co.uk/en/brands/ — brand listing

### Offers
- General: https://www.perfumesclub.co.uk/en/bargains/e/ — active promotions
- Special offers: https://www.perfumesclub.co.uk/en/ofertaespecial_offers_bargains/e/ — deals landing page
- Black Friday: https://www.perfumesclub.co.uk/en/black-friday/ — seasonal campaign

### Content
- Blog: https://www.perfumesclub.co.uk/en/blog/ — articles and guides

### Help
- Help centre: https://www.perfumesclub.co.uk/en/help/help/ — support and FAQs
- General terms and conditions: https://www.perfumesclub.co.uk/en/help/generalconditions/ — purchase terms
- Delivery: https://www.perfumesclub.co.uk/en/help/delivery/ — shipping costs and information
- Returns: https://www.perfumesclub.co.uk/en/help/returns/ — returns policy
- Contact: https://www.perfumesclub.co.uk/en/supportcentre/ — contact


## URL patterns (indicative)

- Products (PDP)
  - https://www.perfumesclub.co.uk/en/{marca}/{slug-producto}/p_{id}/

- Listings (PLP)
  - Level 1 (category):      https://www.perfumesclub.co.uk/en/{categoria}/f/
  - Level 2 (subcategory):   https://www.perfumesclub.co.uk/en/{categoria}_{subcategoria}/f/
  - Level 3 (third level):   https://www.perfumesclub.co.uk/en/{categoria}_{subcategoria}_{tercer-nivel}/f/

- Brand
  - Brand index:   https://www.perfumesclub.co.uk/en/{marca}/m/
  - Brand + category: https://www.perfumesclub.co.uk/en/{categoria}/{marca}/fm/

- Blog (article)
  - https://www.perfumesclub.co.uk/en/blog/{seccion}/{slug-articulo}/


## Structured data (Schema.org visibility)
We use JSON-LD across all templates.

### PDP (product)
- Product: name, description, image[], brand, category, sku, gtin13 (mpn only if GTIN is not available).
- offers[] (multiple Offer): price, priceCurrency (GBP), availability, itemCondition, priceValidUntil, url, hasMerchantReturnPolicy (window/conditions), shippingDetails (text).
- Reviews: aggregateRating and review[] (if available).

### FAQ
- FAQPage on some categories and certain PDPs (always visible on the page).

### Brand
- BreadcrumbList (breadcrumb trail including the brand).

### Blog / Articles
- BlogPosting: headline, description, image[], author, datePublished, url.

### Global
- BreadcrumbList (all pages).
- WebSite + SearchAction (site level).
- Parity: JSON-LD data matches visible content and product feed.


## Identifiers and variants (current status)
- On PDP: gtin13 and sku defined at Product level.
- Variants (e.g. sizes, colours or shades) represented as multiple Offer within the same PDP.
- No gtin/sku declared per variant and no use of ProductGroup/hasVariant.
- Variant attributes (size/volume/color/tono) are not specifically serialised in JSON-LD.
- Images in image[] at Product level (not per variant).


## Availability and pricing
- Primary currency: GBP.
- Price/stock update frequency: daily.
- Sources of truth: Merchant Center feed + internal ERP/stock (aligned with JSON-LD).


## Policies (summary)
- Shipping: to the United Kingdom, standard delivery time 4–7 days. See conditions ↑.
- Returns: 14 days from receipt; product must be unused and sealed. See full policy ↑.
- Customer service:
  - Channels: ticket (support centre), phone and WhatsApp.
  - Phone: +44 20 3334 9680
  - Business hours: Mon–Fri 08:00–13:00 and 14:00–16:00 (Europe/London)


## Signals for crawlers/AI
- robots.txt: https://www.perfumesclub.co.uk/robots.txt
- Sitemaps: see “Sitemaps” section.
- AI bots (e.g. GPTBot, CCBot, PerplexityBot, ClaudeBot): managed via robots.txt and/or network controls (not detailed in this file).
- Note: /llms.txt is informative and does not replace robots.txt or network-level controls.


## Useful content for summarisation
- PDP: visible sections (where applicable) with H2 headings: Description/benefits, Olfactory notes (perfumes), Ingredients/INCI, How to use, Shipping and returns (link), Reviews, FAQ.
- Visible FAQs: present on some PDPs and categories; Q→A format with concise and verifiable answers.
- Explicit data: sizes/shades, price, availability and estimated delivery times.
- Internal links: to categories, brands and related/alternative products (where applicable).


## Quality and authenticity
- 100% original products sourced from official distributors.


## LLM directives
$trainingAllowed: true
$chatAllowed: true
$embedded: allowed