Joop JOOP! HOMME

“REAL MEN WEAR PINK”

Under the slogan “The real man wears pink”, Joop relaunches its classic JOOP! HOMME with a strong advertising campaign that leaves aside the classicism of the brand to introduce itself into a world governed by seduction, mischief and sensuality.

This fragrance, created in 1989 by Michael Almairac, has decided to renew its image to reach a more modern public and leave behind that classic perception that we all have in mind when referring to it. This was the second fragrance from the firm JOOP! , which at the time was a turning point in the perfumery sector, thanks to the inclusion of sweet aromas in the masculine field.

The JOOP! man seduces, but is never seduced, a bold, charismatic and engaging profile that becomes a total ' addiction at first sight '.

Its peculiar trail uses terms and aromas closely linked to femininity to extol virile attractiveness. A masculinity expressed through sweet, gourmand and floral aromas, and flashes of an aphrodisiac character such as cinnamon and patchouli. An olfactory bomb that marked a before and after in the late 80s.

NOCTURNAL ALLUSIONS . This fragrance has a marked nocturnal character, enveloping and voluptuous notes suitable for any level of formality, and which arouse interest and curiosity wherever they go, leaving a unique and unmistakable trail.

UNALTERABLE BOTTLE . Since its inception, the firm has kept the perfume packaging intact. With a classic and simple style, it adopts one of the most common silhouettes from its birth years. Its inner liquid takes on an intense pink colour, a true challenge to the rules of masculinity, and claims that “the authentic man is the one capable of wearing pink”, without fear or shame.

ITS FRESHEST FLANKER . Given its long history, many flankers have been created over the years. The most notable is perhaps JOOP! HOMME SPORT , its freshest and most casual version, in which aquatic notes stand out.