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Founded in 1924, a time of style and dynamism, HUGO BOSS has become famous throughout the world for its simple and luxurious fashion lines. Known for applying the same approach of discretion and quality in all their clothing, from casual wear to tailored suits, is a brand that, for decades, people have trusted to feel good and their collection of fragrances has exactly the same appeal.
In 2018, the story of seduction of BOSS, with Jamie Dornan and Birgit Kos as new protagonists experiencing an increased sensuality in a film by Drake Doremus. #AugmentedSensuality
The Man of Today campaign represents the idea that actions say much more than words, a principle I have always tried to integrate into my life. "Chris Hemsworth, new BOSS Bottled ambassador. #MANOFTODAY