In 1942, sculptor Germanine Emilie Krebs, known as Madame Grès, founded the brand. The style of her designs was pioneer at that age in terms of evening gowns. Her creations were shown at the Universal Exhibition in Paris were she was awarded the first haute couture prize.
In 1959 she presented her first perfume, Cabochard, which was later re-named by Cabotine.
She was awarded the Golden Needle in 1976 and in 1980 she tried her luck with a line of Prêt-à-Porter. In 1982 she left the world of perfumes to dedicate to Haute Couture.
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